Wednesday, September 24, 2014

Revolutionary Revlon

          The fifty-five billion dollar beauty industry is jeopardized by Harvard graduate, Grace Choi. Grace has revolutionized the makeup world by inventing a 3D printer that she calls the Mink, and takes an image of any color and prints that color "to make lipstick, lip gloss, eye shadow, blush, nail polish, brow powder..." Any other type of cosmetic product, including foundations and face powder, are yet to be made compatible with the Mink.

          For the most part, this printer is still in the prototype stage. Choi predicts the Mink to be sold between two hundred and three hundred dollars at first release and tells her interviewers that she plans on knocking back the prices once this product becomes more popular. Her target market is for young girls ages 13-21 years old.

          This printer is revolutionary in the way that it makes obtaining the latest beauty products quick and simple. When asked if the future included women making and selling cosmetics from home Grace responds "Absolutely yes. It not only creates new jobs, it creates freedom. The whole point of Mink is to stimulate creativity and open opportunities for women, empower them, and give them the freedom to do what they want in terms of how they want to live their lives. They can be entrepreneurs, support themselves and not be tied down to a structured job if that’s what they want. That’s one of the goals that I set out to do."

Information from this article found on:
 http://www.forbes.com/sites/deniserestauri/2014/06/30/a-harvard-woman-is-blowing-up-the-55-billion-beauty-industry-with-3d-printed-makeup/

1 comment:

  1. Well written. It looks like you understand the inverted pyramid!

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